home | contact us | site map

Real Estate Tips: Articles on the Flagstaff Real Estate Market [October 2007]

We write informative monthly articles about timely real estate topics. Be sure to visit our archives so you can read past articles, which cover a range of Flagstaff real estate topics. You can also sign up for our monthly newsletter.

Internet Data Exchange and Broker Reciprocity

All professions have terms that are specific to their line of work.  The real estate business is no exception and our industry is peppered with acronyms of all sorts.  Although Internet Data Exchange (IDX) and Broker Reciprocity (pronounced res-uh-pros-i-tee) are not terms used in everyone’s daily vocabulary it is valuable that you understand the concept if you have a home for sale or are searching for real estate online.

By definition it is program where brokers grant each other permission to display their listings on each others' web sites. Brokers who participate in the program can display all active listings of all participating members of the program. If a broker chooses not to participate, no other broker will be permitted to display that brokers listings.  No broker that I am aware of, who is a member of the Northern Arizona Multiple Listing Service (MLS) has elected to opt out of the program although they do have the option.

What does this mean to you as a consumer in Northern Arizona?  If your home is listed with a broker who is a member of our MLS, the opportunity for it to be seen on many web sites other than your brokers is greatly enhanced.  Many agents and firms here in Northern Arizona utilize IDX to expand the number of properties that can be viewed on their web sites.  If you are a buyer the chances of finding a home that meets your needs are greatly increased if you are searching for real estate on a site that includes IDX.

Most of us know that the internet is the tool of choice when buyers begin their search for a home.  By some accounts 85% of prospective buyers begin their search for a home online.  Armed with this knowledge it is no wonder that IDX plays a huge role in online marketing.

Mary Monday is an Associate Broker at RE/MAX Peak Properties. She can be contacted at (928) 779-9090 or Mary@MaryMonday.com.

back to list of articles
back to top

» Current Article » Past Articles

“Mary Monday made the experience of selling my home a genuine pleasure. It delights me to know there are true professionals left in the world.”—BS